Yelp PPC
for Home
Services

Why Choose Yelp PPC for Home Services

Let’s be honest, there is no better advertising than feedback from real people. It proves that it wasn’t marketing, it was real. Sometimes people have to be pioneers and order the service for the first time.

That’s where Yelp helps them — billions of reviews from real people daily. What’s even more important — honest and fair reviews. That makes Yelp a trusted platform. And it’s crucial to obtain all the benefits it might offer with Yelp PPC. Every month, over 32 million searches on Yelp are specifically for home service businesses, and on average, 97% of Yelp users are there to make a purchase — 51% complete a transaction within a day, and 90% within a week.

If any of the following sounds familiar,
you might be asking yourself “How do I advertise on Yelp more efficiently?”

Paying for clicks that never turn into booked jobs

Getting buried below competitors with wrong categories, weak photos, or a thin profile

Chasing “Great lead!”… that wasn’t (spam, tire-kickers, out-of-area)

Tanking rank and reviews with slow reply times

Getting catfish reviews out
of nowhere

Yelp Management Services
We Offer

Yelp Setup &
Optimization

Outcome

Go from “invisible” to “ready to book.”

Best for

New profiles or underperformers (low views, weak CTR, few calls)

What we do

  • 100% profile completion: primary/secondary categories, services, service area, hours
  • Visual trust pack: cover + badges + “before/after” photos + portfolio sections
  • Copy that converts: headline, offer block, guarantees, and service blurbs
  • 5 SEO-optimized posts for your blog

Yelp Ads Management
(Yelp Ad Campaign)

Outcome

businesses that already have leads but whose call-to-book rate is stuck, whose reviews lag, or that are expanding into new ZIPs.

Best for

Ready to invest in 30–50+ leads/mo with clear geo & service focus

What we do

  • Strategy: categories × geo × dayparting, plus bid/radius logic for your crew capacity
  • Creative: persuasive ad copy + proof elements; test variants for CTR & CVR
  • Waste-cutting: negative filters, keyword exclusions, and budget caps by hour/day
  • Weekly optimization: bids, placements, and creative rotation; competitor monitoring
  • Reporting: CPL, lead quality mix, booking rate, and Cost-Per-Booked-Job (CPBJ)
  • Yelp Maintenance
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Just one call stands between you and a free 30-min audit from our marketing specialist

Here is what you’ll have after our free audit

Your true Yelp opportunity by service × ZIP

Priority blockers killing rank or conversion

Expected CPL and CPBJ ranges at your budget

A 30-day plan to move from “invisible” to “booked”

Why Work with 4PMix

Is “how do I advertise on Yelp” still your question? Here is the answer — with 4PMix!

We’re not a random agency that provides simple Yelp marketing services — we’re Platinum Yelp advertising specialists. 



Unlock the full potential of Yelp PPC with exclusive tools and insights thanks to our official Yelp agency partnership. 4PMix is built by operators who’ve lived on the dispatch board, not just the dashboard.

Finalist for The Yelp Advertising Partner Awards

Partner of the Year &
Best in Verticalization 2025

+ Partner Benefits!

Keyword-Level Reporting

Get access to data showing how each keyword is performing and improve Yelp ads cost effectiveness — something not available to regular users.

Competitor Ad Insights

View competitor Yelp PPC performance within a 20–100 mile radius, including estimated ad budgets (no business names shown for privacy)

Dedicated Support Team

We won’t leave you alone in the middle of nowhere. Our team of experts will guide your project from start to finish

Category-Based Budget Allocation

Unlike direct Yelp ads that may waste your budget, we split your budget by service category — even with modest budgets under $10,000

Exclusive Yelp Partner Benefits

That are not available if you were advertising on your own

Results with Yelp Ads

While you’re the one who pays Yelp ads cost, you want to see the results. And we have something to share!

A client in the home services sector saw the following results after 3 months with us

Cost Per Click
Dropped
By 34%
CTR
Skyrocketed
Up by 460%
Conversion Rate
Increased
From 27%
to 61%
How?

The client’s budget was being used up by low-priority appliance categories. We restructured the campaign and shifted the focus to HVAC, which had higher demand and better ROI. And that’s just one case from dozens of others who chose us as partners for advertising with Yelp.

Case Studies Of Successful
Yelp Ads With 4PMix

Our clients achieve impressive results

Astera Service Yelp Ads

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Our client Astera provides various home services, which is why Yelp is crucial for its success. We calculated the effective cost of its Yelp ads based on the budget, and here are the results we achieved:

1,437

leads

Top-3

positions in local packs for key services

San Jose Home Service Business Case Overview

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Another case study that shows how important it is to have the right Yelp strategy is a mystery client of ours. This customer had a relatively low budget, but that didn’t mean there were no opportunities. By adjusting the ad categories we achieved: 

99

leads

x2.57

final ROI

73.88%

page conversion

But How Do We
Ensure a Lead Flow?

Our home services digital marketing agency’s mission is simple: to be your lead generation engine. And we use comprehensive marketing services business solutions to deliver your leads.

Every campaign follows a clear process:

Initial Audit

We analyse your Yelp page and current performance

Market Research

We check your service area and see what your competitors are spending

Strategy Call

We set up a call to discuss your business, goals, and existing ad setup

Creative Setup

We review categories, ad images, and text — taking screenshots and organising everything

Ad Creation & Review

After our team writes text and designs visuals, we send it to you for approval

Launch & Monitor

Once approved, we launch your Yelp PPC campaign and keep monitoring for performance

FAQs About Yelp Ads

Why does it feel like people aren’t messaging me?

On Yelp, users often contact 5+ businesses at once, not just you. It’s critical to respond quickly and follow up politely.

Why am I not getting replies from leads?

There could be several reasons for that:

  • The lead may have already chosen another provider.
  • Yelp sometimes redirects messages to several businesses — users may ignore most of them.

That’s why fast, personalized follow-up is crucial.

Why did Yelp remove one of my reviews?

Yelp uses an AI-based review filter. If a user or business is not active, the review might get filtered out. It can return once activity increases on either side.

Yelp ads don’t seem to work — it’s been a month and no results.

Yelp ads take time and patience, especially if your business is new. You need to build trust through consistent reviews and ad optimisation. It’s a marathon, not a sprint.

Tips for Yelp Ads Advertising

Want to know more? Read our blog — there we share best practices from our home services digital marketing agency, tips on SEO, SMM, and more

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For more home service business marketing ideas and visuals!

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Click us!

We are ready to boost your advertising with Yelp. Are you ready for hundreds of new leads?
Let us know in the form below!

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Custom Approach Form

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Mostly 1st options — Starter:
Your business is at the beginning of lead generation. The Starter Package is perfect to clean up profiles, get an action plan, and generate first leads quickly.

Mostly 2nd options — Growth:
You already have demand. The Growth Package will stabilize your lead flow, optimize ads, and give you clear dashboards and CPL tracking.

Mostly 3rd options — Scale:
You’re ready to scale. The Scale Package adds conversion optimization, CRM integration, AI assistant, and reputation automation for predictable growth.

Get your free audit session with our experts!