When holidays are over, owners of home service businesses find unique opportunities—after Christmas and New Year home appliances may malfunction and fail since the load was much higher. Home service businesses can use this to enhance their online marketing and get new leads. We prepared a special list of marketing activities and services that you can use to get the most of the post-holiday period.
Home Repairs and Renovations
Winter can give homeowners hard times with leaks, drafts and heating problems. This creates an opportunity for services such as:
Plumbing. After good Christmas parties people frequently face plumbing issues. Offering emergency plumbing services or post-holiday check-ups can drive demand.
Heating and HVAC services. Winter-related services such as furnace tune-ups, air duct cleaning, or even installation of energy-efficient systems could be highly relevant during this period.
Roof and attic inspections. Winter heavy snow or rain can be harsh on roofs. That’s why people are keen to look for services that help prevent springtime damage.
Marketing Tactics
Specialised Google Ads. Adjust your local SEO strategies so your content includes popular "emergency plumbing," "heating system repair," or "roof inspections after winter" searches.
Targeted email campaigns. Suggest special offers on repairs and installations and remind the importance of quick action before spring.
Referral programs. Encourage past clients to refer family and friends who may need immediate home repairs.
Energy Efficiency and Winterization
Winter is time for high energy bills and it’s common for homeowners to search for energy-efficient upgrades. So it’s idle time to give them the offers they want!
Insulation installation. With energy costs rising, services like adding insulation to attics or sealing drafts in doors and windows are in high demand.
Smart home installations. Many consumers are increasingly investing in smart thermostats and energy-saving appliances.
Marketing Tactics
Social media campaigns. Highlight the upcoming savings with energy-efficient home upgrades.
Partnerships with utility companies. Offer cross-promotions and bundled discounts on energy-efficient services.
Interactive content. Engage your audience with home energy audits or quizzes to provide personalized recommendations.
Home Improvement Projects
New year is usually the time for new beginnings and renovation of the home is one of them. And you can help homeowners to make their dreams come true.
Marketing Tactics
Paid advertising. Target those homeowners who have indicated an interest in home improvement.
Influencer marketing. Influencers in home service blogging can promote your business showcasing renovations or DIY projects.
Content creation. Maybe your customers will make the right decision, when they learn what they need. Make educational blog posts and videos to show which upgrades your customers can do.
Emergency Services and Winter Storm Preparation
Those who live in the North often experience harsh weather conditions like snowstorms and ice. On the other hand, in a mild climate like in California or Florida your potential clients also might need different services and preparation strategies.
In Cold Climate States (e.g., Minnesota, North Dakota, Wisconsin, etc.)
Here are some urgent services for cold regions:
Water damage and flood repair. When snow and ice starts to melt there is high chances of flooding, especially if there are frozen pipes that burst.
Roof tarping and snow removal. It’s crucial to quickly clean roofs from snow, ice and icicles because they can be dangerous.
Frozen pipe thawing and repairs. Frozen water pipes can burst and significantly damage home appliances. Emergency plumbing services, including pipe thawing, are truly needed in this season.
Heating system repairs. High usage of heating systems leads to failures during winter. Providing 24/7 HVAC services, furnace repair, and emergency boiler servicing can be highly profitable.
Marketing Tactics
Real-time alerts. Google Ads and social media should advertise your emergency winter services like snow removal or heating system repair in real time.
Paid search ads. Target urgent issues like "frozen pipe repair" or "emergency heating repair."
Service bundles. Offer discounts on emergency services like snow removal or roof inspections when booked together.
In Milder Climate States (e.g., California, Florida)
For example, in California people don’t face snowstorms on a daily basis. However, there are still specific services that can be promoted:
Flood and water damage repair. The rainy season extends through the winter in California making flood damage a real concern. Offer emergency water damage restoration services.
Roof and gutter maintenance. Heavy rains also can cause roof leaks or gutter clogs. Offering services like gutter cleaning and roof inspections can help homeowners prepare for these weather events.
HVAC inspections. Temperatures can fluctuate significantly in mild climates during the winter. So HVAC inspections will help your customers to ensure that heating and cooling systems are functioning properly.
Pest control services. Winter is a time when rodents or insects might seek shelter indoors. Promoting pest control services, especially for seasonal infestations, can be an effective way to attract customers.
Marketing Tactics
Location-specific social media campaigns. Target homeowners in California or Florida to promote services like water damage restoration or roof inspections.
Seasonal discounts. Homeowners need preventative maintenance, such as HVAC check-ups or gutter cleaning.
Targeted email campaigns. Share tips for winter storm preparedness in rainy and windy regions, offering bundled packages for home inspections and repairs.
Targeting New Homeowners and Moving Services
The beginning of the year is also a time when many people move into new homes. For those who have received real estate-related gifts or have relocated after the holidays, services like moving, unpacking, or setting up home technology are crucial.
Marketing Tactics
Geotargeting. Focus on ads for home services that cater to recent movers in specific neighborhoods.
Bundle offers. Suggest some moving services like unpacking and setting up household items.
Referral bonuses. Offer discounts to customers who refer others who are moving.
Post-Holiday Home Cleaning and Maintenance
After weeks of holiday celebrations, many homeowners are ready to clean up. Offer the following:
Deep cleaning. Post-holiday cleaning is a priority for many, especially after gatherings, cooking, and holiday decorations. Offering specialized services like carpet cleaning, window washing, and appliance cleaning can be a major selling point.
Organizational services. With the new year, many individuals aim to declutter their homes. Marketing services that help with organizing garages, closets, and storage spaces can appeal to people looking to start the year with more order.
Marketing Tactics
Targeted social media ads. Showcase before-and-after transformations of clean homes.
Content marketing. Provide with blog posts or email newsletters cleaning and decluttering tips for the new year.
Seasonal discounts or packages. Create a sense of urgency for post-holiday cleanups with comprehensive cleaning services.
The post-holiday season is a great opportunity for home service businesses to stick to the special marketing strategy. This strategy works for those customers who are seeking to refresh their homes after the holidays, resolve issues that arose during the festive period, or embark on new home improvement projects. Taking advantage of digital marketing tools, personalized offers, and localized campaigns will help businesses in the home service industry capitalize on this post-holiday demand. Whether you are targeting colder states with snow removal and heating system repairs, or milder climates with flood restoration and pest control, tailored marketing efforts can drive significant growth and customer loyalty.