Having a strong social media presence is a must for any business, and home service providers are no exception to this role. Whether you’re in plumbing, cleaning, landscaping, or electrical work, social media is a fantastic opportunity to connect with your customers, show off your skills, and grow your brand. But not all strategies work the same for every business. To help you make the most of your online presence, we’ll break down the best platforms to use, creative content ideas, and tips for engaging with your local community.
Why Social Media is Key for Home Service Businesses
Home services thrive on trust and local recognition. Customers need to know they’re hiring reliable, skilled professionals who are accessible in their area. Social media helps you build that trust while increasing your visibility in your local community. By sharing useful content and interacting with followers, you can position yourself as a trusted expert in your field.
And of course we don’t have to tell you that now everyone basically lives online. So, reaching your potential customers via social media is an incredible marketing strategy. For example, you could show what you do, answer people’s questions or offer expert tips in your area.
Best Social Media Platforms for Home Services
We got to admit that not every social media platform is ideal for home service businesses. Therefore, it's important to know which ones can be successfully used for your type of business. Here are some suggestions and how to use them:
1. Facebook
- What it’s good for: Connecting and engaging with the community, showing off your 5-star reviews, and running promotions
- Why it works: Facebook is still a powerhouse for local businesses. It lets you easily create a business page, share various types of content (photos, videos, posts), and join local groups where people discuss their service needs.
- Strategy: Post updates, promotions, before-and-after project photos, and customer testimonials. Use paid ads to target specific neighborhoods or ZIP codes.
2. Instagram
- What it’s good for: Visual storytelling, reels, showing off your work
- Why it works: Instagram is perfect for sharing photos and videos of completed projects, like a freshly cleaned house or a beautifully landscaped yard. You can also use Reels—even the simplest ones—to gain more reach and visibility.
- Strategy: Focus on high-quality visuals that highlight your services. Post stories with different stickers, videos and pictures every day for the best results.
3. Nextdoor
- What it’s good for: Local targeting, neighborhood recommendations
- Why it works: Nextdoor is all about the local community, where people search for recommendations for home services. You should aim at building a strong presence here to boost your chances of getting referred by previous customers.
- Strategy: Create a business profile, ask for reviews from happy customers, and engage in the discussions on your page.
4. YouTube
- What it’s good for: Tutorials, educational videos, how-tos
- Why it works: YouTube is great for establishing authority in your industry. Creating videos that teach simple home repairs or offer maintenance tips can build trust and show your expertise.
- Strategy: Post regular tutorials, like “How to Unclog a Sink” or “Top Tips for Lawn Care.” Optimize videos with local SEO keywords to attract viewers in your area.
5. Google My Business (Google Business Profile)
- Best for: Local search visibility, customer reviews
- Why it works: Technically, Google My Business is not a social media per se. But we recommend it because we think it is crucial for home services. It helps your business show up in local search results and Google Maps, and customer reviews can be a deciding factor.
- Strategy: Keep your business info updated and encourage satisfied customers to leave reviews. Regularly post updates, photos, and offers to keep your profile active and completed to 100%.
Content Ideas to Keep Your Audience Engaged
What you share on social media is extremely important since it is the face of your brand. Here are a few content ideas that work well for home service businesses:
Before-and-After Photos: Show the transformation of your work! Whether it’s a remodeled kitchen or a landscaped yard, before-and-after photos grab attention and highlight your expertise.
How-to Tips and Tutorials: Share simple home maintenance tips or quick tutorials. Helping your audience with DIY tasks builds trust and shows you know your stuff.
Customer Testimonials: Nothing says “trustworthy” like a happy customer. Post video or written testimonials from clients who were thrilled with your services.
Behind-the-Scenes Content: Give your followers a sneak peek. Show your team in action, shoot ASMR videos or timelapses that captivate viewers’ attention.
Seasonal Tips: Your content should be adjacent to the time of year. For example, a plumber could share winter tips on preventing frozen pipes, and a landscaper might offer spring lawn care advice.
Promotions and Discounts: Use social media to promote special deals or discounts. This can attract new customers, especially during slower seasons.
User-Generated Content: Think of a way to reward the customers for posting about your services and tagging your business. Sharing their posts helps build community trust, shows real-life examples of your work, and gives you a break from creating your own content ;)
Engaging with Your Local Community
For a home service business, it’s important to build relationships within your community since most people search for, to say, an electrician somewhere nearby. Here’s how to use social media to do just that:
- Join Local Groups
- Platforms like Facebook and Nextdoor have community groups where people ask for recommendations. Join these groups, participate in discussions, and offer helpful advice—without being too salesy.
- Host Local Giveaways
- Run a contest or giveaway specifically for local residents. Offer a free service in exchange for likes, shares, or comments. This boosts your visibility and gives you a decent engagement.
- Collaborate with Influencers
- Partner with some local influencers or bloggers who can promote your services to their audience. People are more likely to trust influencers than the company itself.
- Attend Local Events
- Get involved in local events and share photos or videos from them on social media. Showing your community involvement can boost your reputation.
- Respond Quickly and Professionally
- Be prompt and professional when responding to comments, messages, and reviews. Yes, even the negative ones. This shows you’re reliable and attentive to customer needs.
Conclusion
Maximizing your home service business’s social media presence is all about strategies. Choose the right platforms, post the right content, and stay active in your local community. This will help you increase brand awareness and build trust that grows your business in the long run. Start using these strategies today, and watch your online presence thrive!