If you’re running a home services business—whether you’re a plumber, electrician, or landscaper—getting your name out there is crucial. But with so many marketing options available, how do you know which ones will actually bring in new customers? Here’s a breakdown of the most effective marketing channels for home services businesses, designed to help you attract more clients and grow your business.
1. Local SEO: Being Found in Your Community
When people need a home service, they usually start with a quick Google search. That’s where local SEO comes in. By optimizing your website for local searches—like "plumber near me" or "best electrician in [City]"—you make sure that your business shows up when potential customers are looking for services in your area. Don’t forget to claim and update your Google My Business listing so that you appear in local search results and on Google Maps.
2. Google Ads (PPC): Get to the Top Instantly
Want to be at the top of Google search results right away? Google Ads, specifically Pay-Per-Click (PPC) advertising, can get you there. With PPC, you bid on keywords that your potential customers are searching for, and your ad shows up at the top of the search results. While there’s a cost involved, it’s a quick way to get immediate visibility and drive traffic to your website.
3. Social Media: Engage with Your Local Audience
Platforms like Facebook, Instagram, and even Nextdoor are great for connecting with your community. You can share photos of your work, run local ads, and engage with customers directly. Facebook is especially useful because you can target ads based on location, age, and interests—making it easier to reach the people most likely to need your services.
4. Content Marketing: Show Your Expertise
Ever thought about writing a blog post or creating a how-to video? Content marketing is all about sharing valuable information that helps your customers while positioning you as an expert in your field. Whether it’s a guide on “How to Prevent a Plumbing Disaster” or a video on “Easy Lawn Care Tips,” content marketing not only helps with SEO but also builds trust with your audience.
5. Email Marketing: Stay in Touch with Your Customers
Email might seem old-fashioned, but it’s still one of the best ways to keep in touch with your customers. A well-crafted email newsletter can keep your business top of mind, offer promotions, and provide useful tips that encourage repeat business. Plus, it’s a great way to ask for reviews or referrals after you’ve completed a job.
6. Online Directories and Reviews: Get Listed Where It Matters
Many people turn to online directories like Yelp, Angi (formerly Angie’s List), and Thumbtack to find home service providers. Being listed on these sites—and collecting positive reviews—can boost your credibility and bring in new customers. Make sure your business is easy to find and that you’re responding to reviews, whether they’re positive or negative.
7. Referral Programs: Word of Mouth Still Works
There’s nothing like a personal recommendation. A satisfied customer telling their friends and family about your services can be incredibly powerful. Consider setting up a referral program where you offer discounts or bonuses to customers who refer new clients to you. It’s a simple way to encourage your happy customers to spread the word.
Final Thoughts
Growing a home services business takes a mix of the right marketing strategies. By focusing on local SEO, PPC ads, social media, content marketing, email, online directories, and referrals, you can reach more customers and build a reputation that keeps people coming back. These channels are tried and true, and when used together, they create a strong foundation for your business’s success.