Today social media is a huge part of our life. People stay connected with each other, read news, entertain themselves and do so much more there—including searching for services. That’s why it’s important to keep your social media profile active and consistent with trends. Learn more about SMM for home service business in our article. And today we want you to help in your brainstorm for content ideas social media can have to boost your home services business.
What Content Works Best on Social Media?
Your content should be engaging and valuable for users who watch it. With such social media content ideas you’ll get closer to success really soon. Particularly for home service businesses, the best-performing content for social media could be:
- Before-and-after transformations. Seeing the difference makes a great impact on a viewer.
- Customer testimonials and reviews. When users understand that your company is highly estimated by other people, it helps to build trust and credibility.
- DIY tips and home maintenance hacks. Users will see your expertise through useful advice on how to make their life better with easy steps.
- Behind-the-scenes content. It’s important to show that there are people with their ups and highs working at your company. Showcase your team and process.
- Seasonal promotions and offers. Active social network users will be the first to learn about profitable offers, which will encourage them to book your service and increase sales.
Which Type of Content Do People Like Most?
Mesmerizing video, brainrots and so much more that grabs attention. Try to find among your social media ideas for companies content that is:
- Visually appealing. Don’t make people feel lowkey with a bad picture. High-quality images and videos work best at your blog posts.
- Helpful and informative. In “For You” mode social networks show things that people are looking for. Sometimes it’s quick fixes, how-tos, and industry insights.
- Entertaining. The main reason people are going online is to entertain their boredom. Post memes, fun facts, and create a poll to get noticed.
- Authentic and relatable. Real-life experiences and team stories make your account feel alive and people are getting emotionally involved in your business.
What Is Not Appropriate to Post on Social Media?
While creativity is key, some types of social media content ideas can harm your brand:
- Negative customer interactions. Avoid public disputes with customers.
- Unverified claims. Ensure all service-related claims are truthful.
- Political or controversial topics. Stick to neutral, industry-related content.
- Excessive promotional content. Find a balance where promotional posts and engaging content goes in almost equal parts.
What Content Gets the Most Attention?
All blogs want to have their hit post. There is home service content that gets the most engagement:
- Live demonstrations. Showcase your services in real-time.
- User-generated content. Share customer photos and testimonials.
- Giveaways and contests. Encourage participation with exciting prizes.
- Trending topics. Relate your services to popular news or events.
What Type of Content Gets Shared Most?
Want to spread a word around about your company? Create highly shareable content:
- Infographics. The best way to share numbers is by easy-to-digest visual content.
- Helpful tips and tricks. Help households with home maintenance hacks.
- Inspirational transformations. Maybe your audience is in a search of perfect makeover for their home. Before-and-after photos are a thing they need to see.
- Humorous content. People like laughing and making others laugh. Memes and funny customer stories are that type of content they likely send to their friends.
There are a lot of other tools in social media that will help you to get noticed.
What Type of Social Media Content Converts Best?
For home services, social media content ideas that converts includes:
- Testimonials and case studies. Social proof drives trust.
- Limited-time offers. Create urgency with discounts and promotions.
- Calls-to-action. Directly guide followers to book services.
- FAQ posts. Address common customer concerns.
10 Fresh Social Media Content Ideas for Home Services
Sometimes everything seems boring and old. Especially when you are out of ideas. Here is a list of content that might freshen up your social media account and boost your business.
- Before-and-After Photos. Showcase your expertise with transformation images.
- Customer Testimonials. Share positive feedback from satisfied clients.
- Quick DIY Tips. Offer value through home maintenance advice.
- Live Q&A Sessions. Answer common home service-related questions like it’s a FAQ.
- Behind-the-Scenes Content. Give a glimpse into your team and process.
- Seasonal Maintenance Checklists. Help followers keep their homes in top shape.
- Engaging Polls & Quizzes. Interactive content boosts engagement.
- Customer Content. Repost user-generated content with photos and experiences.
- Exclusive Discounts & Offers. Reward followers with special deals and offer discounts.
- Fun & Relatable Memes. Lighthearted content keeps your audience entertained.
Conclusion
By using these social media ideas for business, your home service company can boost engagement, attract more leads, and convert followers into loyal customers! Besides social media, there are other marketing channels that will help to stand out with your business. Contact us at (725) 213-7330 or info@4pmix.co to upgrade your social profiles with experts. Also follow us on Instagram where you can find a great example of grabbing ideas on social media content.